August 14, 2014 ~ 10 years of Grüner by LAURENZ V.
1610 - 2014 ~ 404 years of the wine family Moser
Well, everybody in the wine industry has his history, and ours is about pioneering,
Grüner Veltliner and always looking ahead. At LAURENZ V., we are convinced to walk our talk when we refer to our 900 years of tradition, 404 years of family history and our true innovative spirit.
Young Laurenz "Lenz" Moser III was an inventor and a true pioneer from the start. Besides all kind of agriculture machines or architectural talents (he built for himself the then first time Atrium house of Austria, Roman style) his focus was viticulture. He foresaw that modern vineyard work had to use modern technologies. Hence he created modern trellising - he enlarged the rows and made it possible for tractors to work the soil. Whenever you see wires in a vineyard, "Grandpa Grüner" used it first on the globe.
Why "Grandpa Grüner"?
Austria got lucky as Laurenz III was looking for the ideal white wine grape for his new trellising method and for the country. Amongst more than 100 varieties he picked Grüner Veltliner, at the time less than 1% of Austria's total acreace. Thanks to his efforts, Grüner is Austria's most popular grape variety today, accounting for approximately a third of the country's vineyards.
For his contribution to Austrian viticulture, Laurenz III received a honorary Doctor degree and also the title Professor of Vienna's University for Agriculture - hence Prof Dr Lenz Moser III. In addition, together with his twin sons Sepp & Laurenz IV (born Dec. 31, 1929), he built Austria's most famous "Weinkellerei" based on the longtime family winery in Rohrendorf.
On August 14, 2004 the three "Grüner Men"
Laurenz Maria Moser V, Dieter Hübler and Franz Schweiger started:
STRICTLY GRÜNER & SHEER DRINKING PLEASURE